Target to Hire Up to 100,000 Workers for Holiday Shopping Season


With the holiday shopping period on the horizon, Target and other retailers are poised to deal with softened demand, some of it driven by consumers pulling back because of inflation.



Photo:

David Paul Morris/Bloomberg News

Target Corp.


TGT -0.62%

said it plans to hire up to 100,000 seasonal workers in stores and warehouses across the U.S., the latest retailer to signal its strategy for the holidays. 

The level of hiring is consistent with last year.

Walmart Inc.


WMT 0.91%

on Wednesday said it planned to hire around 40,000 mostly seasonal workers for the holiday shopping period. Last year, Walmart said it was looking for around 150,000 permanent employees to work over the holidays and beyond.

Target’s hiring plans come as it and other U.S. retailers are contending with changes in buying behavior. Demand, which boomed for much of the Covid-19 pandemic, has weakened as inflation has pushed consumers to limit their spending. 

The Minneapolis-based company in the latest quarter reported that a glut of inventory sank profit further than it expected, reflecting the change in consumer spending. The company’s response is in the hands of Chief Executive

Brian Cornell,

who agreed to stay in his role for an additional three years earlier this month. 

About 75% of the U.S. population can find a Target store within a 10 mile radius. WSJ’s Sarah Nassauer explains how the retailer leverages its physical stores to grow services like in-store pickup and same-day shipping. Photo Illustration: Ryan Trefes

Write to Denny Jacob at denny.jacob@wsj.com

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